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History of Apple Daily:-
Apple Daily was founded on 20 June 1995 by garment businessman Jimmy Lai. After the success of Next Magazine, another publication owned by Lai, he launched Apple Daily with an initial capital of HK$700 million. Lai named Apple Daily after the forbidden fruit, which he said if Adam and Eve did not eat, there would be no evil and news.
The newspaper launched against a poor economy and a competitive Chinese-language newspaper market. Political uncertainties from Lai's criticisms of the Chinese government also made media analysts pessimistic about the future of Apple Daily. Before Apple Daily was first published, it launched television advertisements that portrayed Lai with an apple on his head being a shooting target for its competitors. In the first month of publication, the newspaper gave out coupons to reduce the price in effect to $2, despite the Newspaper Society of Hong Kong standardizing the retail price of Hong Kong newspapers to $5 per issue. The price was returned to $5 after a month, but the newspaper began giving out T-shirts and colored posters. The free publicity allowed Apple Daily to sell 200,000 copies on its first day and become the newspaper with the second highest circulation in Hong Kong.
A price war between popular newspapers began in response to Apple Daily's competition within months of its launch. Oriental Daily announced it would reduce its price to $2 from $5 in December 1995, and other newspapers, such as Sing Pao and Tin Tin Daily followed suit. Apple Daily reduced its retail price to $4 a day after Oriental Daily's announcement and had a 10 per cent drop in its circulation. The price war caused multiple newspapers to collapse, including TV Daily, which ceased operations on the first day of the price war, Hong Kong United Daily, China Times Magazine and English newspaper Eastern Express, a sister newspaper of Oriental Daily.
The newspaper was modeled after USA Today, with printing in full colour and concise writing. It also extensively used written Cantonese, when most Hong Kong newspapers used written vernacular Chinese and a focus on reporting crime, celebrity news, eroticism, gambling, and drug use. It carried at least three pages of entertainment news at the beginning but this was increased by eight pages by 2000.
In March 2015, Chan Pui-man became the first female chief editor of the journal, replacing Ip Yut-kin. In 2019, Apple Daily was an award winner of the Hong Kong Human Rights Press Awards for their reporting on Liu Xia, the wife of Chinese human rights activist Liu Xiaobo.[24] In 2020, Apple Daily launched the English edition of its digital newspaper. According to the most recent filings prior to its closure, it had a print circulation of over 86,000, and its website had approximately 9.6 million monthly unique visitors in Hong Kong.
The paper became the target of the authority after it supported the pro-democracy movement in Hong Kong. Jimmy Lai was arrested in December 2020 and sentenced to jail in April 2021 relating to the 2019–2020 protests. The offices of the paper were raided in 2020, its accounts frozen and five people including its editor Ryan Law and CEO Cheung Kim-hung were arrested in 2021. The paper announced its closure on 23 June 2021.
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